Blogging Isn’t Dead

“Blogging is dead.”

I’m pretty sure that everyone interested in any kind of online media has heard this before, as if social networks like Facebook and Twitter have completely replaced what we call “blogging”. They see websites associated with the term to all be way over-complicated and cluttered, even more-so than their own feeds and timelines. Unfortunately, most people think this because it’s partly true: some of the oldest and most well-known services are too messy and too complicated.

Take a look at Blogger, one of the oldest blogging platforms on the internet and it’s post editor:

Blogger-comp-ss.png

The post editor really just looks like a slightly lighter version of Microsoft Word.

Some sites try to resolve this issue by keeping everything simple- a simple text editor, simple customization, even a simple sign-up screen, yet still fall flat on their face (which is quite hard for a virtual service that has no face) because they try too hard to be like a social network. A good example of this is Medium, a so-called “simple” blogging platform which has a post feed baked in:

medium-comp-ss.jpg

Medium tries to be a simple, elegant platform, but still can’t overcome the lingering problems of the Facebook-esque feed and tags on the sidebar.

Whether it be a neglected platform that can’t keep up with the times, or one that tries too hard to, many blogging services have picked up the image of being inferior to social media sites.

The one flaw in this mindset is that Twitter and Facebook are blogging platforms.

In an article by Gary Vaynerchuk, he explains how sites like Twitter were “flat-out known as a micro-blogging platform before”. The article shows the similarities between well-known social media networks and blogging platforms, and how both types of outlets can work together to promote your work.

But during this big social network boom, what is the future of traditional blogging? In my opinion, the future of blogging can be described with the old saying “less is more”.

The ESSAYER is published and updated on a blogging platform called Svbtle, with the focus on having a distraction-free text-editor, or in other words just a text box with a few formatting tools and a picture uploader. Instead of confusing writers with a multitude of layout settings and different types of sidebars and RSS feeds, Subtle leaves you with an elegant and straight-to-the-point interface, and for only $6 a month.

The biggest appeal of Svbtle is how it’s just as simple, if not simpler, than social networks like Facebook and Google+, making it easy to manage your own amazing blog. Even though it’s a paid service (albeit with a two week trial), Svbtle is so simple and appealing to fellow writers and photographers like me (or any blogger in general) that I think it really is the future of blogging.

Nicholas Lucchetto, The ESSAYER

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